Creating a Community Marketing Strategy in Doing Business
Marketing mix activities known as 4Ps (product, price, place, promotion) can now be made in different formats. Especially on the side of the place which is now more commonly known as the marketing community. This has been done by several brands with various activities which are accompanied by company activities or brand social responsibility. Both of them have carried out community marketing strategy activities by engaging directly in one selected area. To provide support to local residents, for various community empowerment activities.
The method is fairly effective in strengthening brand awareness. And is a fast way to create brand loyalty which will ultimately affect sales. One way that businesses can grow sustainably is to create community marketing strategies. The concept is a marketing strategy that focuses on the needs of existing customers, both directly and indirectly active.
Get to know the term community marketing
The marketing strategy that is currently being popularly carried out by companies or business people is community marketing. Now more and more business people are realizing that the community is a fundamental factor for companies to convey their messages effectively. There are also many benefits that companies can get when implementing community marketing strategies. As can spread the company’s message more effectively and expand the scope of message reception, as well as accelerate the delivery of messages to the target market.
Community marketing is a tactic that involves brands or businesses to interact with a community that contains individuals who have the same passion. At present, many interactions with the community are carried out in the online environment. Like social media groups, targeted blog sites, or online message board forums. Building a community in the online environment ultimately gives business or company important connections to customers so they have a long and solid relationship. But on the other hand, conversations that are formed online sometimes invite risk if the customer will lose the personal touch of the business or company.
Type of Community Marketing
The main point of the marketing community is to identify communities that are naturally interested in the company’s brand, philosophy, products, or services. After that, focus your efforts and resources on maintaining the growth of the community. There are two types of marketing communities, namely:
Organic marketing community or so-called earned marketing, created without the help of the brand. This community will work to connect and strengthen the relationships of community members to create customer loyalty.
The company is directly involved with the marketing community as a sponsor. Companies can support to promote the welfare of certain communities in society. Namely by giving time or money. This activity can be a form of corporate social responsibility.
Community Marketing Strategy
For those of you who are interested in implementing community marketing strategies, here are some tips to ensure that you can apply them appropriately.
Determine the target to be achieved and explain it to customers who join the community.
Take advantage of the role of social media to interact with customers.
Monitor responses from community members using social media.
Ensure that your brand has a consistent image on various platforms.
Build close and trusted relationships with customers.
Understand how to track a business that is being run.
Evaluate whether the right way to do community marketing strategy.
Let the marketer community run independently.